This immersive media project is designed as an interactive information platform that explores horse racing in Indonesia and Japan. The work presents a comparative perspective on the cultural background, racing systems, and unique characteristics of horse racing in both countries through an experiential digital approach. The project utilizes spatial 3D technology to create a virtual environment where users can actively interact with the content. Users are able to navigate three-dimensional spaces, engage with visual objects, and access information through exploration rather than passive observation. This immersive interaction is intended to enhance user engagement and improve understanding by transforming information into an experiential learning process. By integrating informative content with immersive technology, this project offers a modern and engaging method of information delivery. The immersive media experience aims to broaden users’ knowledge of horse racing as a sport, cultural practice, and industry in Indonesia and Japan, while demonstrating the potential of spatial 3D as an effective medium for educational and informational storytelling.
