This Internship Final Project (Karya Magang UAS) presents the outcomes of a professional learning experience during an internship at PT cmlabs Digital Indonesia. The showcased works focus on social media visual content design, primarily for Instagram and LinkedIn, aimed at strengthening brand identity and enhancing digital audience engagement.
The creative process involved visual research, brand guideline analysis, trend exploration in digital design, and content production aligned with the company’s communication strategy. Each design was developed not only as a visual asset, but also as a strategic communication tool that conveys clear, relevant, and impactful messages.
Through this project, the author reflects the role of a graphic designer within the digital marketing ecosystem, demonstrating adaptability, teamwork, and the practical application of design skills in a professional environment. This exhibition serves as both a documentation of the internship journey and a representation of meaningful contributions to the creative industry.
